Fred Kofman - Conscious Business
Fred's take: Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.
A conscious business fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization, teaches Fred Kofman.
Our take: In the hands of the pilot team, and eventually the whole population of the organization, the value of Fred's insights and practice is to prioritize human values and individual and collective consciousness within the organization, in service to release their collective cohesion and generative potential.